Key Account Selling

The Pareto principle as applied in sales pertains to the 20% of the company’s key accounts translating to 80% of its business. In principle, these major accounts provide the company with the most sizable financial value and dictate the vital strategic directions that the company will take in terms of product development, distribution, marketing support and customer service.

This two-day program aims to promote the skills essential in developing sales strategies that will guide executives who aim to promote and sell to major account partners of the company. These sets of skills will bring the company economical and cost-effective leverage to its selling operations, maximize profit and ensure efficiency and cohesive customer service.


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