EQ in Sales

Human connections make or break a sale. People buy for emotional reasons and then justify their actions with logic. You can be prepared, with a smooth pitch, and an impressive presentation, but if a personal connection is missing, the window of opportunity will close.

General intelligence and technical skills support the sales role, but to truly succeed, one must also possess a high level of emotional intelligence (EQ). Effectiveness in the sales profession requires broad knowledge and the use of all five dimensions of EQ: self-awareness, self-regulation, motivation, empathy, and social skills. Research has determined that EQ is a key predictor for overall success.

A one-day learner-centered workshop on “Emotional Intelligence or EQ” is designed to provide the participants with the capacity for effectively recognizing and managing our own emotions and those of others. Emotions have the potential to get in the way of our most important business and personal relationships.